A structured approach to financial transparency. Here's how we find businesses, conduct interviews, and publish honest content about Argentine entrepreneurship.
We actively seek businesses across Argentina that have been operating for at least one year and represent a range of sectors, sizes, and geographic locations. We prioritize stories that haven't been told before — not tech unicorns, but the bakery, the plant nursery, the food truck, the small workshop.
Before recording, we establish clear ground rules with each entrepreneur. They understand that financial specifics will be discussed openly. They can use a pseudonym if they prefer, but the numbers — investment amounts, costs, timelines — must be real and verifiable by their own records.
Every interview follows our structured financial questionnaire. We cover: total startup investment and its sources, monthly fixed and variable costs, the break-even timeline, the most expensive mistake made, and what they would do differently today.
Interviews are recorded in a conversational format. We don't script answers or provide questions in advance. The goal is a genuine financial conversation — with the uncertainty, the emotion, and the specific numbers that make it real.
We edit only for audio quality and length. We never remove uncomfortable moments, soften financial disclosures, or edit out contradictions. If an entrepreneur changes their mind mid-interview, that stays in. Authenticity is the product.
Celmado does not accept advertising or sponsorship from banks, fintech companies, investment platforms, insurance providers, or any entity operating in the financial services sector. This policy is non-negotiable and protects the integrity of every conversation we publish.
Our financial interview framework is consistent across every episode. These are the core questions that shape each conversation.
How much did you invest to start? Where did that money come from — savings, family, a loan, a credit card? What was the split between those sources?
How many months did it take to cover your costs? When did you first pay yourself a salary? When did you feel the investment had been recovered?
What was the single most expensive mistake you made? Was it a financial decision, an operational one, or a people decision? How much did it cost you?
If you were starting this same business today, in this economic context, what would you do differently? What would you spend less on? Where would you spend more?